For Immediate Release

August 27, 2002
Contact: Carol McKay
202-835-3323 ext.114
media@nclnet.org


Americans Need Help Understanding AD/HD

National Consumers League, ADDitude, and “The Brady Bunch’s”
Chris Knight Team Up for National Education Campaign

WASHINGTON , DC —With the help of former “Brady Bunch” star Christopher Knight, the National Consumers League and ADDitude Magazine launched a national campaign Tuesday to clear up confusion about Attention Deficit/Hyperactivity Disorder (AD/HD). The education campaign includes an informational Web site, outreach efforts, and a series of public service announcements to air on radio stations nationwide featuring Knight, who played Peter on “The Brady Bunch” television show.

            Linda Golodner, president of the National Consumers League (NCL), the nation’s oldest consumers advocacy organization, said thousands of children and adults who have AD/HD are not getting diagnosed or treated. “An important barrier to treatment is misinformation,” Golodner said. “Go on the Internet, and you’ll be told that AD/HD is the parents’ fault or that too much TV is to blame. That is fiction. AD/HD is a brain disorder and it requires the help of parents, teachers, and health professionals. That’s why we’re providing straightforward information—to get people the facts they need so they can get the help they need.”

               Studies show up to 7 percent of children and adults in the United States have AD/HD, symptoms of which include inattention,
hyperactivity, and impulsive behavior. Children with untreated AD/HD are at increased risk of dropping out of school, while adults with
AD/HD are at an increased risk of losing their jobs. AD/HD is not curable, but it is treatable. The nation’s leading healthcare authorities
agree that properly diagnosed AD/HD is best treated with behavior therapy, and if necessary, medication. But the general public remains
confused, especially about treatment. A new nationwide survey of 1,007 adults was commissioned by NCL and conducted Aug. 2
through Aug. 6.
The survey revealed:
·        A third of respondents feel there is still much debate among medical experts about whether AD/HD is a genuine medical disorder;
·        43 percent of respondents said a lot of students with AD/HD would do better in school if they tried harder; and,
·        More than half of respondents said vitamin or herbal supplements are a good way to treat AD/HD, and nearly two-thirds say
reducing the amount of sugar that kids consume will help.

A key part of the campaign is a set of AD/HD Principles drawn up by NCL and prominent members of the AD/HD community. “The AD/HD Principles represent the knowledge of dozens of experts and children’s advocates, who are weary of unscientific theories,” said Ellen Kingsley, editor in chief of ADDitude Magazine, a publication dedicated to helping those with the disorder.

“The Principles put the facts about AD/HD—and the rights and responsibilities of those who have the disorder—in one place and in consumer-friendly language,” added Kingsley, whose son has AD/HD. “They are a powerful weapon against the stigma surrounding AD/HD.” Plans call for the AD/HD Principles to be sent to elected officials, parents’ organizations, health Web sites and the news media.

Those who support the Principles include AD/HD researchers and doctors from the University of Massachusetts Medical School, Columbia University, Mount Sinai Medical Center, UCLA Medical Center, and the American Academy of Child and Adolescent Psychiatry, as well as the Children’s Defense Fund, the American College of Clinical Pharmacy, and the Association of Clinicians for the Underserved.

Also supporting the AD/HD Principles was Knight, who starred on “The Brady Bunch” from 1969 to 1974. Knight said he struggled for years with Attention Deficit Disorder (ADD), a variant of AD/HD, and wasn’t diagnosed and treated until five years ago. “My real life was a lot like Peter’s was on ‘The Brady Bunch,’” said Knight, now a successful technology entrepreneur. “Peter was the one who was always getting into trouble. He got fired from the ice cream shop and the bicycle shop.” Knight, who is volunteering his time for the campaign, said he hopes his involvement will help inspire parents to seek the facts about AD/HD and get treatment for their children if necessary.

"No one should suffer like I did," he said.

The AD/HD Principles and survey results are available at www.nclnet.org.

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